Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000
By:Pete Blackshaw
Published on 2008-07-08 by Crown Business
In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls |consumer-generated media|—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today’s consumer. From the Hardcover edition.
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Book ID of Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000's Books is tERLb1-yBtwC, Book which was written byPete Blackshawhave ETAG "sPRTkk9Mi9w"
Book which was published by Crown Business since 2008-07-08 have ISBNs, ISBN 13 Code is 9780385526753 and ISBN 10 Code is 038552675X
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Book which have "208 Pages" is Printed at BOOK under CategoryBusiness and Economics
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